MAD - mentally disturbed; deranged; insane; demented

HUEY -  (uncountable, surfing) Imaginary God who creates surf (waves, and associated conditions), generally used humorously.

Heard the name? Seen the news, and wondered who the hell are these maniacs? ‘The Mad Hueys’ hail from the Gold Coast, Australia, And are a fishing, surfing, beer drinking, hell raising crew whose wild antics have thrown them right in the front and centre of internet stardom.

The crew became a hit when a controversial stunt which involved a bird cage and a shark, ended up on news stations throughout the world. Many described the stunt as ‘absolutely insane’ and ‘utterly mad’. However, this is just another day in the life for these mad larrikins.

Waves, Beers, Babes, and their wild antics have earned ‘The Hueys’ their highly commendable reputation, and we here at 3CS salute them.

The 3CS x Mad Hueys collaboration features a Jacket, Beer Cooler and softgoods that will protect you from the elements. Whether you are strapped in looking down a mountain, or offshore with a rod in hand throwing down beers the collaboration caters to those who may have a 'screw loose'.

‘Ahoy fuckers’ from 3CS and The Mad Hueys.


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